Fernando Sá Motta, a designer from Belo Horizonte, Minas Gerais, graduated from the School of Design at UEMG in December 2000. His engagement with product and brand development began in his adolescence, already earning recognition through design competitions.

Throughout his career, he has received numerous awards and developed products across a wide range of fields, including the 1st Artefacto Design Award, the 1st Samsung Design Award, and Auditions Anglogold Ashanti.

Today, he develops products for companies primarily in the furniture sector across several Brazilian states, as well as in Italy and the United States.

His philosophy is that design must be innovative, with its own lines and concepts—authentic, original, and free from influence. Trends are meant to be created, not followed.